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Are Google Reviews and Social Media Stories Good References When Choosing an Interior Designer?

In the age of social media and the Internet, together with the proliferation of AI Technology, information can be found in abundance at the click of your mouse. For a prospective homeowner who is about to embark on renovation services, the natural source of information would be Google reviews, Facebook posts, Instagram comments, TikTok videos, and renovation forums to research on Interior Design (ID) firms.

The question one should ask is, should you rely on them completely?

The short answer is: yes, but with caution

 

Why Reviews Matter

In general, reviews put up by another homeowner who had been through the renovation journey would provide important insights into the actual experience. A detailed review may reveal:

  • How responsive the designer was during the project
  • Key pitfalls, learning points
  • Whether operating timelines were met?
  • How ground problems were handled
  • The quality of workmanship
  • The overall homeowner satisfaction after completion

Similarly, a detailed social media post documenting a renovation journey can offer valuable insights into what it is like to work with a particular designer. These first-hand accounts will definitely be more informative than polished marketing materials.

 

The Limitations of Reviews

While reviews are useful, homeowners should still be aware of some key limitations and exercise suitable discretion when reading those.

1. Reviews Are Inherently Subjective

Every review, no matter how detailed, are written from the perspective of one homeowner and it reflects that person’s expectations, priorities, and prior experiences.

Take for example, a homeowner that prioritize on design concept, may still award a 5-star review despite being subjected to unfavorable customer service (may brush it off as a “designer’s temper”). Another homeowner may value punctuality and communication above all else and leave a less favorable review despite being satisfied with the overall project delivery.

Both reviews are factual account of the actual renovation experience but they simply reflect different personal preferences which could defer from another homeowner and inherently created an “inaccurate” impression.

2. Not All Reviews Are Objective

We all know for the fact that not all reviews provided should be taken as a source of truth and recognize that not every review represents a fully balanced account of what happened.

A reviewer may have developed a close relationship with their designer and therefore be more inclined to focus on positive experiences while overlooking shortcomings. In some cases, friends, relatives, or loyal customers may be more motivated to leave glowing reviews.

On the other hand, a dissatisfied homeowner may focus heavily on a specific disagreement while downplaying efforts made by the designer to resolve the situation.

As prospective homeowners, we are rarely given the complete story behind a project.

3. Positive Reviews and Negative Reviews May Not be Representative

Commonly, the tendency for many people is to leave reviews only when they are extremely pleased or extremely unhappy with an incident. Meanwhile, homeowners who have had a reasonably satisfactory experience often move on with their lives without posting anything online.

As a result, online reviews that one finds online may not always present the full population of customer experiences.

4. Reviews Can Become Updated

An interior design firm that received excellent reviews three years ago may have experienced changes in management, staffing, project volume, or business practices. Likewise, a firm with older negative reviews may have improved significantly.

When evaluating reviews, homeowners should pay attention not only to ratings, but also to the recency of the reviews.

 

Reviews Should Be One Filter, Not the Only Filter

One common mistake is choosing an interior designer solely because they received the highest positive rating on social media or Google review. Hausmark feels that a more practical approach is to use such reviews as an initial screening to narrow a long list of firms into a manageable shortlist.

Every review should be read with a punch of salt, once shortlisted, homeowners should also consider performing the following due diligence:

  • Meeting designers in person
  • Assessing communication, technical competencies
  • Comparing renovation proposals and quotations
  • Looking for firms that demonstrate transparency and accountability

 

Hausmark: The Value of Independent Assessment

This is where independent assessments can complement customer reviews.

While public reviews reflect individual homeowners’ personal experiences, independent assessments (done by Hausmark) can provide a broader and more structured perspective on how a firm operates. Reviews tell you what a homeowner experienced. Independent assessments are carried out in a structured manner which can consistently help evaluate processes, and practices behind that experience are consistently in place.

At Hausmark, our assessment methodology combines multiple sources of information, including mystery shopping exercises, on-site inspections conducted by trained Hausmark inspectors, reviews of operational and customer management practices, as well as feedback received through Hausmark’s homeowner feedback channels.

This multi-dimensional approach helps provide a more comprehensive view of a firm’s professionalism, transparency, and project delivery capabilities. To learn more about Hausmark’s assessment methodology and homeowner resources, visit www.hausmark.com.sg.

 

Conclusion: Use Multiple Sources of Information

The smartest homeowners do not rely on a single source of information.

Think of it this way:

  • Google Review and social media posts tell you what customers have experienced.
  • Personal Interactions help you assess chemistry, communication style, and trust.
  • Hausmark assessments provide additional insights into how participating firms operate.

When these sources are considered together, homeowners gain a more complete picture of a firm than they would from reviews alone.

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