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How to read and compare google reviews

A homeowner scrolling through Google reviews for interior design firms on a smartphone, researching before renovation

Especially when you are doing renovation for the first time, choosing the right interior design firm can be intimidating. For those of us who are new, the natural choice for information will be Google or AI platforms like Chat GPT or Co-Pilot. This wealth of information unfortunately also brought about new headaches – this is especially when every company claims to be the best. To be fair, Google reviews are a powerful tool to help you cut through the noise, provided you know how to read, interpret and compare them effectively. Here’s a step-by-step guide to help you make a confident, informed decision.

Step 1: Start Broad, Then Narrow Down

Start by searching “interior designers near me” or “top interior designers in Singapore” on Google. Some of you may be looking for a contractor rather than a interior designer and that is perfectly fine. If you are not sure the difference between a interior designer and a contractor, just do a google search and you will find plenty explanations there. Now, once you have done this step, Google will open the profiles of at least 7–10 companies to get a wide view of your options.

Step 2: Don’t Rely Solely on Star Ratings

While a rating of 4.5 stars or higher is a good benchmark, it’s not the whole story. A company with a slightly lower rating may still offer excellent design and service—especially if their reviews are detailed and recent. Our advice is to take these ratings as a reference, do not rely 100%, always perform your own due diligence by reviewing other sources of information from different platforms (a credible source is to refer to the Hausmark Award). 

Step 3: Zoom into Recent Reviews

Interior design teams evolve, and so does their quality of work due to manpower movements or company structural changes or design focus.  While you can take a read of order reviews, focus more on reviews from the past 6–12 months to get the most accurate picture of their current performance.

A person at a desk comparing interior design firms on a laptop with Google search results visible on screen

Step 4: Look for Specifics

Skip vague praise like “Great job!” and look for reviews that mention:

  • Type of project (e.g., HDB renovation, office makeover)
  • Timeline and budget adherence
  • Design creativity and execution
  • Communication and professionalism

These details help you understand how the firm operates and whether they align with your needs.

Step 5: Look out for Patterns

In this step, you are looking out for consistency. Are multiple reviewers praising the same strengths—like responsiveness or design flair? Are there recurring complaints about delays or poor workmanship? Patterns reveal consistency (or lack thereof). If a Interior Design Company is getting consistent poor review over similar matters, chances are they may be factual to some degree. At this point, we like to reiterate the importance of performing your own due diligence – after all, one man’s food could be another’s poison. 

Step 6: Check Reviewer Credibility

We also know that social media channels can and may be manipulated by the owner of that channel. Hence, verified reviewers or those with profile photos and multiple reviews are more trustworthy. Be cautious of overly generic or suspiciously similar reviews.

Step 7: Compare Review Volume

While you are studying the ratings, also pay attention to the number of reviewers who provided the ratings. For illustration, a 5 star rating from 10 person, may not be as credible as 100 reviewers consistent good review ratings. But don’t dismiss boutique firms with fewer reviews—quality matters more than quantity.

A split screen of multiple interior design company websites open on a browser, illustrating the challenge of narrowing down options

Step 8: Look for Company Responses

Companies that reply to reviews, especially negative ones—show accountability and a commitment to customer service. Their tone and willingness to resolve issues speak volumes.

Bonus Tip: Create a Comparison Table

Organize your findings in a simple table to visualize differences:

Company Name Rating Review Count Common Praise Common Complaints
Studio A 4.8 120 Creative design, fast delivery Slight budget overrun
Studio B 4.5 85 Friendly team, good communication Minor delays
Studio C 4.2 40 Affordable pricing Limited design options

Final Thoughts

Google reviews are more than just stars—they’re stories from real clients. By reading between the lines and comparing thoughtfully, you’ll find a design firm that not only fits your style but delivers with professionalism and care

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