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Is the Cheapest Interior Designer Really the Best? A Renovation Story Every Homeowner Should Read

What is the first thing to do when you have collected keys to your new home after months of anticipation? Most would reach out to several interior designers and start requesting for quotations. With the proliferation of renovation portals where providing ‘free quotations’ seems to be the common marketing efforts to attract homeowners’ enquiries, this made it even easier to obtain such information,

A week later, the proposals arrived with

The first quote at $75,000.

The second was $64,000.

The third was $48,000.

Without hesitation, most homeowners would have chosen the lowest quote for consideration. After all, the common mentality would be why pay more for the same thing when every proposal mentioned carpentry, flooring, electrical works, painting, and lighting. On the surface, they looked almost identical, hence, choosing the cheapest option seemed like the obvious decision.

However, eight months down the road, some owners would experience that kitchen cabinet doors were falling off and laminates started peeling, with additional money spent on rectifications, the total renovation bill now, somehow seemed to have grown beyond the original quotation.

What happened?

The answer lies in a common misconception among homeowners: that price alone is a reliable indicator when selecting an interior designer. The truth is far more complicated.

 

The Seduction of a Low Price

In Singapore, renovation is expensive. When faced with several quotations that appear similar, most people naturally gravitate towards the lowest number. It feels logical, prudent, and financially responsible. Sometimes, that decision works out well.

A lower-priced designer may have lower overhead costs, a smaller showroom, or rely primarily on referrals instead of costly marketing campaigns. In such cases, homeowners may genuinely receive excellent value.

However, focusing on price only as a consideration is a little like buying a car based on the price value ignoring other attributes like engine specifications, your lifestyle needs etc.

 

Why a Higher Price Can Mean Better Value

On the flip side of the coin, imagine if you are buying 2 identical dining tables, both looking fantastic in the brochure. While both are made from wood, the more expensive piece may use higher-quality timber, stronger joinery, more durable finishes, and better craftsmanship.

What a don’t see upfront may matter more and may have a long way to go. Renovation works the same way. Behind every quotation are dozens of hidden decisions involving material quality, workmanship standards, contractor selection, project management, and after-sales service.

A higher quotation may include better customer service, more experienced workmanship. Dedicated supervision and comprehensive after sales services.

In these situations, homeowners are not paying more for the same thing. They are paying for a different level of quality and assurance which may not be apparent unless you ask the right questions and assess the services provided in great details.

 

But Expensive Doesn’t Always Mean Better

Another interesting perspective to consider is that many homeowners assume that if low prices are risky, then expensive firms must be safer. Unfortunately, that’s not always the case as some Interior Design firms could have heavily invested in premium showrooms, or business expenses like marketing efforts, sales incentives, and branding campaigns. This cost must come from somewhere and unfortunately these are usually passed on to customers.

To Hausmark, price tells part of the story, but never the entire story.

 

The Real Problem: Most Quotes Are Not Comparable

One of the biggest mistakes homeowners make is thinking that renovation quotation can be compared apple to apple like they are buying grocery, unfortunately, they are not!

This is often because Designer A may include in their quotation design works, premium mechanisms, dedicated attention onsite where Designer B may have included electrical points, project management fees, specialized carpentry components which may be technical difficult to compare.

Another reason why a quotation can look cheaper on paper than actual because there are a lot of exclusions or commonly known as ‘KIV’ items. But after several variation orders and unexpected charges, the final bill may end up exceeding the “more expensive” proposals.

 

So, What Should Homeowners Compare?

Instead of asking who is the cheapest, the important question that homeowners need to ask should be which Interior Designer is able to deliver the best overall value.

Look beyond the numbers and evaluate:

    1. Portfolio quality
    2. Customer reviews
    3. Material specifications
    4. Workmanship standards
    5. Project management approach
    6. Transparency of quotations
    7. Warranty support
    8. Communication style

A designer who is clear, honest, experienced, and attentive will often save homeowners far more stress and money than a seemingly attractive low quotation.

 

The Final Verdict

Price is a useful indicator, but it is never the best indicator. As we have illustrated, an unusually cheap quotation should prompt questions. An unusually expensive quotation should also prompt questions. The goal is not to find the lowest price or the highest price but a designer that is able to offer a balance of good quality service, reliability and trust.

In order to help homeowners to choose Interior Designers with confidence, Hausmark is an independent body established to assess Interior Design Firms in an objective manner across the dimensions of Service, Transparency, Professionalism, Design, Technical competence, Delivery of Service (pre and post). For more information on how Hausmark please refer to www.hausmark.com.sg.

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